Why I Built The Founder's Story Workshop Series
Two weeks ago, I rewrote four lines of text.
Not a new offer. Not a rebrand. Just my Instagram bio — the one piece of digital real estate I probably think about the least, because I'm too busy writing it for everyone else.
I stopped describing what I do. I started saying who I am underneath it — which piece of my own story actually belonged on that platform, in front of that audience, in that exact 150-character space.
Fifty-one new followers later, organically, in two weeks, I sat with that number longer than I expected to.
Not because the growth mattered on its own. Because I'd just proven, on myself, the exact thing I've spent a decade telling clients:
Your story isn't decoration. It's architecture. And most founders never actually build with it — they just hang it in the lobby.
The gap I keep finding
Here's the pattern I see in almost every founder I work with, before we start: they have a story. A real one — a moment, a mission, a reason none of this was optional for them. But it lives in one place. An About page paragraph. A pitch they gave once, to one investor, three years ago. Maybe just in their own head.
A story that only lives in one place isn't doing its job. It's not moving anyone to act, because almost no one ever encounters it.
My work with founders has always started with excavation — finding the pillars underneath a brand that create real empathy in an audience, because empathy is what creates connection, and connection is what creates conversion. That part, most founders can eventually get to with the right questions.
What I hadn't built yet was the next step: teaching founders to actually use that story, environment by environment, instead of just having it.
Starting where I live
I specialize in social media storytelling for connection and conversion, so when I sat down to build this, the choice of where to start wasn't complicated. Social is where I live the most in my own marketing world — it's the environment at my fingertips, essentially all day, every day. It's also usually the first place a founder is asked to show up as a person, not just a company, and the first place most of them get it wrong.
That's why the first session of The Founder's Story Series is entirely about social platforms — the same work I just did on my own bio, mapped out so you can do it on yours.
The Founder's Story Series
The Founder's Story Series is a three-part live workshop built to take the story you already have and teach you how to activate it, session by session, environment by environment — on social, on your website, and in the room.
Each 90-minute session opens with a recap of your Founder Story foundation, moves into focused teaching on that session's environment, gives you a hands-on exercise to apply it to your own brand, and closes with live Q&A.
Session One | September 24 — How to Use Your Founder Story for Social Platforms. One story, four platforms, zero dilution — Instagram, Facebook, LinkedIn, and Substack. You'll leave with your Founder Story mapped into a piece of content for each one.
Session Two | October 15 — How to Tell Your Founder Story on Your Website. Your website is the permanent stage for your brand. You'll leave with an audit or a working draft of your own site's story.
Session Three | November 12 — IRL Founder Story: Elevator Pitches & In-Person Presence. Compress and adapt your story in real time, drawing on a background in theater as much as brand strategy. You'll leave having practiced your pitch live, with feedback.
Each session is $55. Seats are limited and go first come, first served — the only way in is the waitlist, and the registration link drops this Thursday, September 3rd.
Every founder has a story
It's your bold marketing fingerprint — the one signature that belongs to only you, the thing that sets you apart from your competition. The question was never whether you have one. It's whether you're using it in all the best ways you can.
I built this series to close that gap, one environment at a time, starting with the one I know best.
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