Design Services
Design is not just about how your brand looks—it’s about how it moves people.
At Portia & Cleo, every visual decision is made with intention. We design brands that don’t just capture attention, but hold it… guide it… and ultimately convert it. Because when your brand is aligned—visually, strategically, and emotionally—your audience doesn’t just see you, they understand you. And when they understand you, they trust you.
We approach design through the lens of story and behavior—how your audience navigates, what draws them in, where they pause, and what prompts them to take the next step. From the first impression to the final click, every touchpoint is crafted to create clarity, build connection, and drive action.
The Brand Story Starter
If your visual identity isn’t matching the level you’ve grown into, it’s time to elevate.
This is designed for businesses with an established brand foundation who are ready for a more refined, strategic visual presence. You’ve done the deeper work—you know your audience, your messaging, and your positioning—but your logo and visual system aren’t fully carrying that clarity forward. This is where alignment happens.
This is not a simple logo refresh. It’s a focused identity upgrade—one that ensures your visuals, typography, and voice work together to build recognition, strengthen trust, and create consistency across every touchpoint. For businesses that are evolving and ready to be seen at their next level, this is how you step into it with intention.
Project Scope & Deliverables
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Three Initial Logo Concepts for Review
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Final Logo Suite
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Primary Logo (full color, black, white, and transparent variations)
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Secondary Logo / Submark
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Curated Color Palette (up to 6 colors with HEX, RGB, and CMYK values)
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Typography Suite (2–3 font pairings with defined usage guidelines)
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Brand Pattern or Texture Element
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Brand Tone of Voice Guide (core messaging and communication style)
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Brand Style Guide (comprehensive PDF for consistent implementation)
Investment Price of $2,400
The Origin & Identity Brand Build
There's a moment in every business's journey when you realize the gap — between where you are and how you're showing up. Between the level you're operating at and the brand that's supposed to represent it. That gap? It's costing you.
At Portia & Cleo, we close it.
Whether you're stepping into the market for the first time or shedding a brand that no longer fits, this is for the businesses that are ready. Ready to stop blending in, stop second-guessing, and start showing up with the kind of clarity and confidence that makes the right people stop and pay attention.
This is a full brand realignment, where your visual identity, your messaging, and your market positioning finally tell the same story. One that builds trust before you've said a word, communicates value before they've asked the price, and creates the kind of recognition that compounds over time.
Because the businesses that lead their category aren't the loudest. They're the clearest.
Strong brand positioning isn't a luxury, it's the foundation everything else is built on. The visibility, the engagement, the conversion - it all begins here, with a brand that knows exactly who it is and isn't afraid to show it.
Project Scope & Deliverables
Brand Identity Development
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Comprehensive Brand Book (PDF)
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Brand Story Development (fully written, narrative-driven foundation)
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Brand Values Framework
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Brand Culture Definition
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Brand Tone of Voice Guide (voice pillars, communication guidelines, and sample messaging)
Visual Identity System
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Logo Design Suite
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Primary Logo (full color, black, white, and transparent variations)
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Secondary Logo
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Submarks / Icon Marks
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Curated Color Palette (up to 6 colors with HEX, RGB, and CMYK values)
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Typography Suite (2–3 font pairings with defined usage guidelines)
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Brand Pattern or Texture Design
Launch + Implementation Assets
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Brand Launch Messaging (ready-to-use announcement copy)
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Brand Launch Strategy (strategic rollout plan across platforms)
Investment Price of $5,100
Website Design
Before a single word is read, your website tells a story. The way it looks, the way it moves, the order in which things appear—it all communicates something. The question isn't whether your site is making an impression. It's whether that impression is the right one.
At Portia & Cleo, we design websites the way a great director sets a scene: with intention, atmosphere, and a clear sense of where the story is going. Every page is a chapter. Every scroll is a beat. And by the time your visitor reaches the end, they don't just understand what you do—they feel why it matters.
This is where strategy meets soul.
We intentionally build on Wix, Squarespace, GoDaddy, or Showit—platforms chosen specifically so that once we've laid the foundations, your business has full ownership and the autonomy to manage, update, and grow your site on your own terms. No gatekeepers. No dependency. Just a beautifully built home that's truly yours.
Every element is designed to serve the narrative: the colors that set the tone, the layouts that create rhythm, the copy that pulls people forward. Mobile-optimized and meticulously branded, your site becomes a living, breathing extension of your identity.
What's Included:
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Story-driven site architecture that gives every page a purpose
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Up to four fully designed pages (e.g., Home, About, Services, Contact) — additional pages at $300 each
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Strategic UX crafted for trust, engagement, and conversion
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Mobile-optimized layouts that feel seamless on any screen
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Cohesive, fully branded design across every touchpoint
Investment Price of $4,200
Graphic Design
At Portia & Cleo , we design with the full picture in mind. Not just how something looks, but how it lands. How it makes someone feel. Whether it builds the kind of trust that turns a browser into a buyer, a follower into a client, a first impression into a lasting relationship.
This is where elevated design meets intentional connection.
Every asset we create — from a single social graphic to a complete suite of branded collateral — is rooted in your story and built for your audience. We think about where they are when they see it, what they need to feel, and what we need them to do next. Because beautiful design that doesn't convert is just wallpaper. And you deserve more than that.
And when someone walks away from a meeting with your business card in hand, opens a mailer that stops them mid-scroll, or receives a proposal printed on stationery that feels as premium as the service behind it, that's not just design. That's an experience. One that lingers long after the conversation ends.
When your visuals are cohesive, considered, and crafted with purpose across every format — digital and physical — something shifts. People begin to recognize you. To trust you. To choose you — not just once, but again and again.
That's the power of design done right.
What We Design:
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Stationery suites — letterhead, envelopes, and branded paper goods
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Business cards and rack cards
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Brochures, flyers, and one-pagers
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Social media graphics and branded templates
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Pitch decks and presentation design
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Brand guides and visual identity systems
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Email graphics and digital assets
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Event materials and signage
Investment Price Based off Scope of Work