Okay, I need to rant for a second. Every founder I talk to is exhausted by the same advice: post on Instagram every day, be active on Facebook, write a newsletter, start a blog, get on LinkedIn, don't forget Substack — as if any human running an actual business has the bandwidth for six full-time content jobs on top of, you know, doing the actual work. And here's the part that makes me a little unhinged about it: half of that advice is outdated anyway. Instagram doesn't work